Food and beverage industry in Turkey, is one of the key sectors attracting the attention of foreign investors. The food, beverage and restoration sectors, which are considered as a sub-branch of the service sector, are constantly growing, especially in the holiday regions of Istanbul, Ankara, Izmir and southern cities of the country.
The rich culinary culture, regularly growing young population, multiplicity of reasons, such as tourism area, opening restaurants in Turkey makes it an attractive investment.
Capital of Food and Drink Industry Istanbul
Istanbul is a city with world-class accommodation and eating and drinking places due to its claim to be a global city. The food and beverage sector, which began in the 1990s and continues to grow today, has opened up restaurants, cafes, bars and nightclubs that can appeal to people from all walks of life.
Istanbul, which is visited by domestic and foreign tourists especially because of fairs, congresses, international meetings and events, is an ideal place for those who want to open restaurants and cafes.
Turkey’s domestic and foreign high-income white-collar Western consumption habits of people eating in Istanbul-increasing demand for drinking venues is to encourage and improve the standards of their places in Istanbul.
Turkey is a country where international fast food restaurants and coffee shops operate in an intensely the chain. For example, Burger King, McDonald’s, KFC, Starbucks and Nero as centers located in many cities in Turkey and are very popular among the people. Therefore, foreign investors wishing to enter the food and beverage sector in Turkey, they can invest in Turkey by purchasing the franchise from international brands.
Turkey is a shopping center country because it is quite plentiful shopping centers, entertainment venues and eating and drinking largely concentrated in the shopping centers form. Therefore, foreigners wishing to enter Turkey in the restaurant and cafe business, especially if you are able to recommend the opening of shops in shopping centers.
Attention to target group
Depending on the amount of investment you will be able to build a new restaurant, take over an existing restaurant or buy a franchise from a chain of restaurants. What you need to pay attention to is the food you will present and to which target group these dishes are directed. For example, if you want to open a place in Nişantaşı which is one of the most popular districts of Istanbul, it will be more logical to open a luxurious and premium space due to the socio-economic situation of the district, because Nişantaşı is one of the most expensive districts of Istanbul.
Concept is Important
In addition to the fast food restaurant chain with locations in Turkey as the more specific concept sees interest. It should not be forgotten that it is a mass audience interested in world cuisines as well as being fast and cheap. Therefore, especially in a restaurant, you can open your own country to represent the food culture in Turkey. China, Italy, France, Japan quite liked the cuisine of countries such as Turkey.
In addition, restaurants with a stylish design and a unique concept and menu are often preferred by people with high income levels. In Turkey restaurants, bars, cafes as a place they will always stand out in the market that is already saturated and we can recommend you to have a special concept to be noticed. The concept includes many elements such as the neighborhood, the furniture, the music playing on the place, the menu design, the price.
Third Generation Coffee Shops and Vegan Restaurants
A popular trend worldwide is the third generation of vegan restaurants and coffee shops have begun to be widespread in Turkey. Especially in cities such as Istanbul, Ankara, Izmir, Eskişehir and Antalya where young population is concentrated, it is a very good investment method to open a vegan restaurant which offers its own concept coffee maker or organic and healthy food.